Invest in a Baltimore-Born Wellness Brand
We’re transforming West Baltimore’s food deserts into centers of wellness—starting with a lean, revenue-driven Phase 1 and scaling through a four-phase, community-anchored plan.
Brand palette: Purple · Gold · White • Location: Liberty Heights, West Baltimore
Phase 1 Capital to Start
$35,000
Committed + in-progress pledges shown as % filled (sample)
Gross Margin
65–70%
Breakeven
$9k/mo
Team
3 Lean FTE
Investment Thesis
BodyMore Health is a for-profit, community-anchored wellness company built for high unit economics and disciplined scale. We start with non-food wellness products (teas, bath teas, self-care), sold locally and online, to validate demand and build brand equity before opening the café. This phased approach lowers capex, accelerates time-to-revenue, and compounds growth through diversified channels.
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High Margins, Low Overhead: 65–70% product margins, modest monthly burn (~$5.9k) with a three-person cross-trained team.
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Multi-Channel Revenue: Shopify + local delivery + Amazon/Etsy + pop-ups to stabilize cash flow and build reach.
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Four-Phase Roadmap: Foundation → Café → Incubator → Distribution & replication, each de-risking the next.
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Social Demand = Market Demand: We monetize solving a real access gap in West Baltimore with a brand built by and for the community.
Phase 1 Traction Plan (First 90 Days)
Revenue Targets
- • Month 1: ~$2,000 (setup + early sales)
- • Month 2: ~$5,000 (events + repeat)
- • Month 3: ~$9,000 (momentum + Amazon)
- • Breakeven run-rate: ~$9k/month
Channel Mix
- • Shopify DTC & local delivery
- • Amazon/Etsy listings + PPC
- • Pop-ups & partner placements
KPI Benchmarks
- • Web conversion ≥ 1–1.5%
- • Amazon conversion ≥ 5% post-reviews
- • CAC < $15 blended; ROAS ≥ 1.5 on Amazon
- • On-time fulfillment ≥ 95%
4-Phase Growth Roadmap
Phase 1 — Foundation
Launch non-food products; validate demand; build brand; 3-person team; lean run-rate.
Capital: $35,000
Phase 2 — Café & Retail
Open juice/smoothie café; add grab-and-go; expand delivery; staffing scale.
Capital: $150k–$250k
Phase 3 — Incubator
Vendor program; “Half Healthy” corner store conversions; shared kitchen access.
Capital: $250k–$300k
Phase 4 — Distribution
Vending, minis/pop-ups, wholesale and national e-commerce expansion.
Capital: $500k+
Investment & Partnership Options
We’re flexible on structure to align incentives and impact. Illustrative options below (non-binding; subject to diligence and counsel):
Revenue Share
Example: 6% of topline until 1.5× payback, then 1% for 24 months.
Pros: aligned with cash flow; no dilution.
Convertible Note / SAFE
Discount + cap; converts at Phase 2 raise or revenue milestone.
Pros: defer valuation; early investor upside.
Strategic Grant + MOU
Grant funding tied to community outcomes (jobs, access, vendor slots).
Pros: impact-forward; amplifies private capital.
We welcome co-marketing partnerships with health systems, universities, employers, and local funds.
Team
A lean, founder-led team with deep Baltimore roots and hands-on operator discipline.
Cory Clarke
Founder & CEO — entrepreneur; founder of Home Cleaners of Baltimore; community-first operator.
Cheana Henry
Operations & Administration — property management, ops coordination, compliance.
Daniel Stukes
Production & Facilities — small-batch manufacturing, inventory, and fulfillment.
How do you make money in Phase 1?
Selling high-margin wellness products locally and online. Low capex, short cash cycle, and diversified channels create early cash flow while building brand equity for the café.
What validates demand?
Orders, repeat rates, conversion metrics, Amazon reviews, and community surveys. We track and publish KPIs monthly.
When do you reach breakeven?
At ≈ $9k/month revenue (65% GM). Our 90-day plan targets that run-rate by Month 4.
What’s after Phase 1?
Phase 2 café & retail, Phase 3 vendor incubator + partner stores, Phase 4 distribution/replication. Each phase compounds the prior.
Let’s build Baltimore’s health economy together
Request the full deck, diligence package, and a 30-minute call with the founder. Flexible structures for aligned partners.
This page is for information only and does not constitute an offer to sell or a solicitation to buy any securities. Any investment is subject to the terms of definitive legal documents and applicable laws.